TAGS
Branding, Art Direction
Segadal
Based in Tierra de Campos (Zamora), this project seeks to convey the essence of a rural restaurant where traditional cuisine meets a subtle contemporary touch. The identity is built around wheat, the most prominent and recognizable element of the region, evoking closeness, authenticity, and the value of the everyday. The result is a graphic identity that balances tradition and modernity, reflecting both a deep connection to the land and the freshness of a renewed proposal.